Sustainability.
Our Commitment to Sustainability
We are dedicated to sustainable growth—protecting people, safeguarding the environment, and creating value both inside and outside our organization. We support the UN Sustainable Development Goals and uphold ethical business practices, complying with legal standards and aiming for international best practices.
We pursue independent certifications to ensure high performance in areas such as environmental and social responsibility, food safety, and Occupational Health & Safety. These standards are expected across our workforce and supply chain.
We provide a safe, healthy, and inclusive workplace, fostering equal opportunities and personal growth. We especially support vulnerable and previously disadvantaged individuals in our teams and communities.
Our senior leadership, with the Social & Ethics Committee, drives this vision forward—setting ambitious sustainability targets and transparently reporting progress using international frameworks.
Committed to community, Environment and governance
ESG.
Promeal actively supports a more sustainable and compassionate future-reducing packaging waste, aligning with global standards like SEDEX and IBL, and engaging in community upliftment. Beyond our environmental efforts, we regularly donate pet food to community NGOs, helping feed hundreds of rescue animals across South Africa. These partnerships reflect our belief that nourishing pets goes hand in hand with nurturing the communities that care for them.
Environment
- Responsible Sourcing: We prioritize high-quality ingredients, and use only fully accredited and verified suppliers
- Sustainable Packaging: We are committed to increasing the use of recyclable or biodegradable packaging and where possible use FSC certification
- Operational Efficiency: Conserving energy consumption in our manufacturing facilities by continuous production improvements.
Social
- Animal Welfare: We support shelter organisations, ensuring our commitment to pets extends beyond those we feed directly.
- Empowered Workplace: We maintain a safe, inclusive, and diverse work environment where all employees are treated with dignity and provided opportunities for growth.
- Community Support: We partner with local charities and donate surplus products and offer services to support pet parents in need and promote community health.
Governance
- Ethical Leadership: Our board and leadership teams are committed to high standards of professional conduct, zero tolerance for corruption, and proactive risk management.
- Supplier Accountability: We hold our suppliers to strict ethical and environmental standards, ensuring transparency and fairness throughout our supply chain.
- Transparent Reporting: We are dedicated to providing clear, data-driven updates on our sustainability goals and progress to all stakeholders.
Caring Beyond the Bowl.
At Promeal, we believe that nourishing pets also means supporting the communities that care for them. Through regular donations of wet food products, we assist animal welfare organizations. These contributions help feed hundreds of rescue animals across South Africa but in particular focus on those surrounding and supporting the Atlantis (WC) region. Together with our partners, we’re working to create a healthier, more compassionate future for pets and people alike.
Check out some of our recent adoption videos: