Who are we
About Us.
For over 25 years, Promeal has been at the heart of pet nutrition in South Africa. What began as a small, passionate team has grown into one of the country’s leading wet pet food manufacturers—trusted by pet owners, retailers, and partners alike. From our first can to our latest innovation, our mission has remained the same: to help pets live healthier, happier lives through food that’s as wholesome as it is delicious.
We are proudly brand-led, with household names like Boss, Petley’s, and Top Cat forming the backbone of our portfolio. These brands are built on science, driven by innovation, and crafted to meet the evolving needs of modern pets and their people.
At the same time, we are a trusted partner to South Africa’s top retailers, producing high-quality dealer-owned brands. This dual focus allows us to serve a broad spectrum of customers—delivering both premium branded experiences and value-driven private label solutions with the same commitment to quality, safety, and nutritional integrity.
Brand Leaders
End-to-end Private label expertise
Committed to Community.
Promeal actively supports a more sustainable and compassionate future—reducing packaging waste, aligning with global standards like SEDEX and IBL, and engaging in community upliftment. Beyond our environmental efforts, we regularly donate pet food to community NGOs, helping feed hundreds of rescue animals across South Africa. These partnerships reflect our belief that nourishing pets goes hand in hand with nurturing the communities that care for them.
Our Brands.
Petley's
Petley’s is Promeal’s premium wet pet food brand, proudly South African and trusted by vets. Known for its natural formulations and high-quality ingredients, Petley’s offers a wide range of delicious meals for both dogs and cats—from hearty terrines to tender cuts in gravy. Each recipe is carefully crafted to support pet health and wellbeing, with added vitamins, minerals, and functional benefits. Petley’s combines nutrition, taste, and trust in every tin and pouch, making it a favourite among discerning pet parents
Boss Dog Food
Boss is Promeal’s bold and hearty wet dog food brand, designed for everyday dogs with big personalities. Whether it’s the rich meatloaf textures, chunky stews, or the satisfying bite of Boss Mighty Chunks, this range delivers complete, balanced meals packed with a BIG MEATY taste that all dogs will love. With a wide variety of flavors and formats, Boss is made for dogs who are more than pets, they’re part of the family.
Caring Beyond the Bowl.
At Promeal, we believe that nourishing pets also means supporting the communities that care for them. Through regular donations of wet food products, we assist animal welfare organizations. These contributions help feed hundreds of rescue animals across South Africa but in particular focus on those surrounding and supporting the Atlantis (WC) region. Together with our partners, we’re working to create a healthier, more compassionate future for pets and people alike.
Check out some of our recent adoption videos: