About Us.

For over 25 years, Promeal has been at the heart of pet nutrition in South Africa. What began as a small, passionate team has grown into one of the country’s leading wet pet food manufacturers—trusted by pet owners, retailers, and partners alike. From our first can to our latest innovation, our mission has remained the same: to help pets live healthier, happier lives through food that’s as wholesome as it is delicious.

We are proudly brand-led, with household names like Boss, Petley’s, and Top Cat forming the backbone of our portfolio. These brands are built on science, driven by innovation, and crafted to meet the evolving needs of modern pets and their people.

At the same time, we are a trusted partner to South Africa’s top retailers, producing high-quality dealer-owned brands. This dual focus allows us to serve a broad spectrum of customers—delivering both premium branded experiences and value-driven private label solutions with the same commitment to quality, safety, and nutritional integrity.

Brand Leaders
End-to-end Private label expertise
Science and optimal nutrition at our Core

Every recipe we create is grounded in nutritional science. Developed in collaboration with veterinary nutritionists and food scientists, our meals are tailored to meet the specific needs of pets at every life stage. Our R&D capability and deep knowledge also allows us to develop products suited for economy to super premium segments

Uncompromising Quality
Our facilities are rigorously audited and governed by strict food regulatory bodies. Every batch is tested to ensure it meets our exacting standards. From sourcing to sealing, we control every step to guarantee freshness, safety, and nutritional integrity. We adhere to the highest standards of safety and quality, complying with South Africa’s Department of Agriculture regulations (Act 36 of 1947) and are proud members of the Pet Food Association of South Africa (PFI)
Pet Heath, wellness and lifestyle
At Promeal, our brands are always looking ahead. Guided by science, focused on pet wellbeing, and driven by the latest innovations in nutrition and lifestyle. We use consumer insights and new technologies to create products that stand out and meet the evolving needs of pets.

Why Us.

Technologies focused on wet pet food
  • Full retort process – state of the art
  • Latest processing equipment from Europe
  • Canning: Can sizes 375 g – 820 g
  • Pouches: 85 g – 150 g
  • Multipacks: Cans and Pouches
  • Multi-format: Meat loafs, stews, chunky and chunks in gravy
  • Multi-shape: Various shapes and sizes of meat chunks available
Innovation Platforms
  • Full recipe development based on nutritional science
  • Complete and complimentary formulations
  • Life stage and conditions specific formulation development
  • Palatability testing
  • Convenience
  • In-house project management for new products,
  • packaging, product formats & formulations
  • Access to pet nutritionists
Developed by pet nutritionists

Formulation Capability.

Dogs

Economy White Label

Economy Branded

Mainstream White Label

Mainstream Brand

Premium White Label

Premium Brand

Specialist

Cats

Specialist

Premium Brand

Premium White Labell

Mainstream Brand

Mainstream White Labell

Economy Branded

Economy White Label

Contact Us

Our Team.

Promeal is proudly part of the Nurture Brands Petcare division – a growing portfolio of pet-focused brands driven by a shared purpose: to nourish the lives of pets and support the people who care for them. With innovation, science, and care at its core, Nurture Brands invests in trusted pet food brands that put pet wellbeing first. Discover more about the group’s commitment to responsible pet nutrition.
Our Team

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